street style: brooklyn

Note: This post was previously published here as a part of my freelance work. 

Living in the city of Philadelphia, Brooklyn is just a quick bus ride north and an escape that I make often. I love this little city of mine, but every once in a while, you need to break out of the routine.

Brooklyn is a way to mix it up. Each visit leaves you brimming with inspiration. I love walking the streets and observing the people; I love checking out the shops and restaurants filled with unique ideas. Everywhere you look it’s something different – a playground for the visual thinker.

This past weekend, I made a Brooklyn trip. To bottle up that infectious, inspired feeling Brooklyn tends to leave you with, I decided to capture a few street style images to share with BLDG 25. Let these transport you to that land where you can be anything you want:

everyday minerals: collection 2

Collection Two:

This time, I was inspired by Japanese design. I played around with soft fuzzy shapes and shadows that reflect the image of cherry blossoms. I left the overall aesthetic simple. I wanted a feeling of purity.

everyday minerals: collection 1

I just started doing freelance product shots, and have been enjoying the process. Styling the image is a tug and pull between negative & positive space.  Having entire control over the image, you can really seek to achieve balance in creative ways. 

For me, this particular series was all about making the make-up feel romantic, natural, and soft. The collection is Everyday Minerals' color corrector series, all made with a jojoba oil base, and all natural ingredients. I wanted the attitude of the shots to reflect the ethos.

It was a fun artistic experience to take a product and translate it into a photograph. How do you make the photos evoke something? It's a fun game to play around with. I'm all about bringing the inanimate to life.