I just started doing freelance product shots, and have been enjoying the process. Styling the image is a tug and pull between negative & positive space. Having entire control over the image, you can really seek to achieve balance in creative ways.
For me, this particular series was all about making the make-up feel romantic, natural, and soft. The collection is Everyday Minerals' color corrector series, all made with a jojoba oil base, and all natural ingredients. I wanted the attitude of the shots to reflect the ethos.
It was a fun artistic experience to take a product and translate it into a photograph. How do you make the photos evoke something? It's a fun game to play around with. I'm all about bringing the inanimate to life.